A Radically Better Way to Conduct General Population Survey Research
How RICS Works
Billions of Calls
Some of the billions of calls placed in America do not reach their intended destination, such as when people call a non-working number. Rather than playing an error message, telecom carriers forward millions of these calls to Reconnect Research.
Representative
We invite callers that were transferred to Reconnect Research to participate in a RICS survey. A surprisingly representative sample of callers complete our 20 to 36 question surveys-- as high as 1 in 8 people!
Low-Cost & Fast
RICS is about 1/2 the cost of comparable high-quality such surveys . Our inbound call volume is so large that we can complete over 10,000 surveys a day.
How Will You Use RICS?
Automated
Callers answer closed-ended questions on RICS powerful automated phone system by either pressing keys on their phone and answer open-ended questions with their voice.
Live
RICS uses automated phone system to screen callers and send interested callers to a live interviewers for longer surveys. Up to 1 in 6 screened callers will complete a 30 minute survey with a live interviewer.