How RICS Works
Billions of Calls
Some of the billions of calls placed in America do not reach their intended destination, such as when people call a non-working number. Rather than playing an error message, telecom carriers forward millions of these calls to Reconnect Research.
We invite callers that were transferred to Reconnect Research to participate in a RICS survey. A surprisingly representative sample of callers complete our 20 to 36 question surveys-- as high as 1 in 8 people!
Low-Cost & Fast
RICS is about 1/2 the cost of comparable high-quality such surveys . Our inbound call volume is so large that we can complete over 10,000 surveys a day.
How Will You Use RICS?
Callers answer closed-ended questions on RICS powerful automated phone system by either pressing keys on their phone and answer open-ended questions with their voice.
RICS uses automated phone system to screen callers and send interested callers to a live interviewers for longer surveys. Up to 1 in 6 screened callers will complete a 30 minute survey with a live interviewer.