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How does it work?

Rigorous academic testing has shown that the RICS sample and data quality is as good, if not better when compared with expensive probability phone surveys conducted for federal government agencies that rely heavily on accuracy [Public Opinion Quarterly-August 6, 2019].

RICS works like this: Every day, millions of ordinary people make calls that don’t connect to their intended party. Instead of hearing the message, “Your call cannot be completed as dialed”, RICS invites callers to take an automated survey—About 1 in 15 callers will complete a 3 -5-minute survey! For surveys requiring a live interviewer, RICS screens and connects eligible callers to live interviewers, reducing the cost of completing surveys by about 50%.

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Don’t take our word

RICS may be the most rigorously tested new research methodology, tested by the academic and social research community, since the advent of online. And the consensus is that RICS does what it says on the tin: where RICS is fit for purpose, it delivers better sample and more accurate results than online and traditional phone – and, we would add, at a price that is highly cost-effective.

Here are papers and videos deriving from all their research – not by us, but by the academics and social researchers who carried them out. See what the professionals have to say about RICS.

See Case Studies

RICS–Quality Phone Research @ the Price of Online – YouTube

RICS new research survey methodology overview by Scott Richards, CEO of Reconnect Research.



What the Experts Say

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about us

We are an experienced team of telecom professionals that invented a telephone research tool that helps solve two major research problems—Poor sample quality due to low response rates and the high cost of research.  We value honesty and transparency in our work and our relationships.  Our goal is to connect researchers to millions of people, many of whom may not currently participate in survey research.

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