Natural & Organic
Telephone Survey Research
~ We conduct natural & organic telephone surveys.
~ We don’t call people to take our surveys.
~ People don’t plan to take our surveys.
It just happens. Naturally.
The result is truly honest answers from a representative cross-section of America. No professional survey takers here.
Our methodology, Redirected Inbound Call Sampling (RICS), is so accurate that it is used by state governments. It’s also a fraction of the cost of comparable surveys.
How does it work? When a person misdials a phone number, RICS plays a message inviting that person to take a survey. RICS receives up to 1,000 misdialed calls per minute!