Presented to: SW Chapter of the Insights Association
Organization: Reconnect Research and RTI International
Presenters: Scott Richards, CEO of Reconnect Research and Burton Levine, Sr. Research Statistician
- RICS IVR data matched the population better than ABS and almost as well as outbound telephone.
- Redirecting inbound calls is common place: 9% (5.4 million) toll free numbers are redirected.
- RICS demographic profiles are similar to outbound probability CATI.
Standardized Calibration Adjustment Index (SCAI):
RTI International Presentation: