For the last decade and a half, researchers have wrung their hands about sample quality while looking the other way when commissioning research. Well, now you don’t have to. Whether you are a social, opinion or market researcher, RICS is a sampling methodology that is more balanced and more accurate at its (very affordable) price point than anything else out there. What’s more, if you are after difficult-to-reach samples, such as the elderly or minorities, RICS is your method. It is truly ‘back to the future.