There’s some research that is just too important for the currently accepted idea of “good enough”. If you are measuring the incidence of certain diseases or social trends that could impact society; or if you are trying to measure the return on your social investment; or you need to ascertain social opinion; then you need sample of the highest integrity and accuracy.
But all too often, that’s expensive. Well done phone research costs a lot of money these days. And online panels just don’t cut it – they are convenience samples and do not represent the population as a whole. Then there’s the landline to mobile movement and all the sampling headaches that come with trying to adjust for that.
Allow us to introduce an alternative solution – one that will meet all these needs, simplify your life and cost you less: RICS. Find out how RICS works here.