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RICS Unweighted Demographic Distribution
Compared to the Population and BRFSS*

This study was conducted by RTI International, Redirected Inbound Call Sampling: A Fit for Purpose Nonprobability Sample Design Burton Levine, Karol Krotki.
Click here to read the full study.

*Established in 1984, The Behavioral Risk Factor Surveillance System (BRFSS), operated by the CDC, completes more than 400,000 adult health-related interviews each year, making it the largest continuously conducted health survey system in the world. BRFSS is considered the “gold-standard” of health-related surveys.

RICS Nationally Representative Sample Disposition

RICS sample disposition is nationally representative based on time-of-day, day-of-week and Census Divisions. IVR Interviews are conducted 24/7, 7-days a week.

Geography

New England
4%
Mountain
6%
West North Central
6%
East South Central
7%
West South Central
12%
Mid-Atlantic
13%
East North Central
15%
Pacific
15%
South Atlantic
22%

Day of Week

Weekends
30%
Weekdays
70%

Time of Day

Overnight(12p-8a)
20%
Daytime(8a-5p)
40%
Evening(5p-12a)
40%