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RICS services include recruiting, screening and collecting survey data from a highly representative sample of the population or subgroups of the population, based on redirected inbound calls.

How it Works

RICS Interactive: 

Interactive Voice Response (IVR) collects quantitative, structured data responses for 20 (+/-10) questions. Callers press keys on their phone keypad.

RICS Natural Language:

Callers answer open-ended IVR questions with their voice. Enables qualitative answers, in addition to structured data. Answers are both recorded and translated to text using our Google AI integration.

RICS to Live Interviewer:

RICS IVR screens and sends interested callers to a live interviewer for longer surveys (10 min+). Outcomes are similar to DFRDD outbound telephone probability CATI surveys at 1/2 the cost.

RICS to Mobile:

RICS IVR screens and sends interested callers a text with a link to an online survey.

Our Process

Once you provide us with your survey details, including your target market, field period, survey instrument, number of completed surveys desired, etc. We will then:

  • Give you an estimated cost to complete your study.
  • Provide you with survey instrument recommendations.
  • Program and QA the IVR survey then provide you with a test number for approval.
  • Field the survey.
  • Provide you with a data set in your chosen data format.
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