+1 (609) 818-1869

For the most part, especially where quick turnaround, tactical research is concerned, online methods serve us well.

But, now and again, there arises a need for greater sampling accuracy and representivity – say, for strategically critical studies or ones that will inform major investment decisions. At that point, online’s good enough approach really doesn’t cut it. But the alternative – traditional phone research – is expensive and, in these days of the ascent of mobile, equally problematic.

Or perhaps your need isn’t this dire, but you really need to access a population that is difficult to find through traditional methods – young African American males, recent immigrant Hispanics or the elderly. With current methods, it is both expensive and methodologically stressful to try and get a decent sample in these and other demographics.

Allow us to introduce a new, yet academically proven, phone methodology that not only is as accurate as government gold standard surveys (e.g. CDC) and yet is fast and affordable as well: RICS.

RICS allows you to sleep peacefully when you have an important strategic project or when you need to get to a hard to access population. It won’t break your budget but you can trust the results that it will bring you. How? Find out how RICS works here.


Subscribe to our monthly Newsletter