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March 29, 2018

Facebook users join call for regulation, survey finds

By :Nick Wells

Publication:
CNBC

Quotable Quotes :
  • Most Facebook users say they support some governmental regulation of the use and distribution of personal data on social media, according to a survey conducted exclusively for CNBC by Reconnect Research.
  • I think people are basically optimistic,” said Scott Richards, CEO of Reconnect. “They’re optimistic that the company will do anything they need to get it right.

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January 18, 2018

Football protests could hurt Super Bowl LII viewership

By :Jessica Golden | Nick Wells | Eric Chemi

Publication:
CNBC

Quotable Quotes :
  • Roughly the same number of Americans plan to watch the Super Bowl this year as last year, according to a separate survey this week by Reconnect Research. The company conducted a telephone survey of Americans and found that 44 percent said they watched last year’s Super Bowl, and 43 percent said they plan to watch this year.
  • Reconnect Research’s poll results are based on a telephone survey reaching 10,000 people living in the United States on Jan. 17, 2018. Respondents were randomly selected.

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October 5, 2017

Most Americans are in the dark about their tax bill, but think Trump’s plan won’t help

By :Nick Wells | Eric Chemi

Publication:
CNBC “The Big Crunch”

Quotable Quotes :
  • CNBC commissioned two different firms to run this analysis: Reconnect Research, which conducted a phone survey, and marketing company Fluent, which conducted an online poll. Each company asked slightly different questions, but the overall results matched up.
  • when asked to guess which tax bracket they were in, people were off. About 60 percent of respondents to Reconnect’s poll said they pay “around 20 percent” or less of their income in taxes, but the facts show, most people pay a lot less.
  • Reconnect’s poll was conducted by telephone on Oct. 2 and 3, 2017, among 1,004 adults in the U.S.

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March 30, 2017

GRIT CPR REPORT 2017 Global Respondent Engagement Study

By :Leonard Murphy, Executive Editor & Producer, Greenbook

Publication:
GreenBook

Quotable Quotes :
  • AYTM – Ask Your Target Market, Dalia, Focus Pointe Global, G3 Translate, GRBN, the Global Research Business Network, reportbook by IfaD, Lightspeed, Mobile Digital Insights (MDI), Multivariate Solutions, RECOLLECTIVE (Ramius Corporation), Reconnect Research, Research Now, SSI, Toluna, and Virtual Incentives all joined us at GreenBook in fielding this new GRIT CPR (Consumer Participation in Research) study in March of 2017.
  • The groundbreaking study was conducted in 15 countries and 8 languages among 6,208 consumers via online, telephone, and mobile-only surveys

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The Wall Street Journal

October 27, 2016

The Wall Street Journal

By :Ryan Knustson
Quotable Quotes: Pew and research firm RTI International now are analyzing the feasibility of Mr. Richards’ idea of inviting people to take a survey when they misdial telephone numbers or reach one that is unavailable because of some network glitch. Doing this seems to collect an evenly distributed sample that doesn’t require much weighting, said Karol Krotki, a senior research statistician at RTI.

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September 5, 2016

Reconnect Research is Resurrecting Telephone Research in the Age of AI

By :Leonard Murphy, Executive Editor & Producer, Greenbook

Publication:
Greenbook Blog

Quotable Quotes :
  • As an old school telephone and IVR researcher who thought the best days of those approaches were a decade in the past, I am thrilled to find out that I am wrong and that Scott and his team are innovating to make them an important part of the researcher toolbox again
  • they might have found the magic bullet to make it (telephone research) not just relevant again, but perhaps even a game changer.
  • Reconnect Research (has) truly randomized and representative sample of virtually the entire U.S. adult population.

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April 12, 2016

Reconnect robodialing is helping presidential polls

By :Eric Chemi | Nick Wells

Publication:
CNBC “The Big Crunch” election Edition

Quotable Quotes :
  • (RICS) polling was the most accurate in measuring Democrat Hillary Clinton’s performance. She received 64.4 percent of the vote, and (RICS) poll…had her at 65 percent.It beat the results of polls from CBS News/YouGov and Quinnipiac. Of seven polls compared, (RICS) was tops. That’s impressive given there was not any post-survey weighting that happened. These were just the raw numbers.
  • And it (RICS) allows pollsters to access cellphones automatically, because the surveyrespondents are the ones who made the initial call.

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November 9, 2015

New Twist on Robocalling: You Do the (Mis)Dialing, Then Take Survey

By :Eric Chemi, CNBC and Nicholas Wells, CNBC

Quotes :
  • The key reason that people stay on the phone and don’t get annoyed is because they were the ones who initiated the call. They are already holding their phone, and had allocated time to talk anyway.
  • Based on a Big Crunch review of Reconnect’s data, the company seems to have a strong case — their numbers are very much in line with the population overall. It seems that everybody is equally likely to dial a wrong number, or have a call get disconnected along the way.
  • The chances of being disconnected from a phone call is basically random, and a better way of getting a typical sample of Americans than almost anything else you can think of — certainly better than the current robocall approach

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NBC NEWS

November 9, 2015

Call a wrong number? You might be asked to take a survey

By :Eric Chemi | Nick Wells

Publication:
CNBC “The Big Crunch”

Quotable Quotes :
  • Based on a Big Crunch review of (RICS) data…their numbers are very much in line with the population overall. It seems that everybody is equally likely to dial a wrong number, or have a call get disconnected along the way.

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October 15, 2015

Q&A: Leveraging inbound calls for market Research

By :Emily Koenig

Publication:
Quirk’s Media

Quotable Quotes:
  • An interview with Scott Richards, CEO of Reconnect Research, discussing how MR can leverage misdialed, incomplete or disconnected inbound calls.
  • The adoption curve is always, “This is risky,” and then, “This is new,” and then, “Oh wow, this really works.” Then it becomes industry standard. It’s exactly the same thing that happened with the Internet. Our job right now is to prove that this is something that can be relied on.

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