RICS Research In the News

Quotable Quotes :

• Most Facebook users say they support some governmental regulation of the use and distribution of personal data on social media, according to a survey conducted exclusively for CNBC by Reconnect Research.
• I think people are basically optimistic,” said Scott Richards, CEO of Reconnect. “They’re optimistic that the company will do anything they need to get it right.

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Quotable Quotes :

• Roughly the same number of Americans plan to watch the Super Bowl this year as last year, according to a separate survey this week by Reconnect Research. The company conducted a telephone survey of Americans and found that 44 percent said they watched last year’s Super Bowl, and 43 percent said they plan to watch this year.
• Reconnect Research’s poll results are based on a telephone survey reaching 10,000 people living in the United States on Jan. 17, 2018. Respondents were randomly selected.

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Quotable Quotes :

• CNBC commissioned two different firms to run this analysis: Reconnect Research, which conducted a phone survey, and marketing company Fluent, which conducted an online poll. Each company asked slightly different questions, but the overall results matched up.
• when asked to guess which tax bracket they were in, people were off. About 60 percent of respondents to Reconnect’s poll said they pay “around 20 percent” or less of their income in taxes, but the facts show, most people pay a lot less.
• Reconnect’s poll was conducted by telephone on Oct. 2 and 3, 2017, among 1,004 adults in the U.S.

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Quotable Quotes :

• AYTM – Ask Your Target Market, Dalia, Focus Pointe Global, G3 Translate, GRBN, the Global Research Business Network, reportbook by IfaD, Lightspeed, Mobile Digital Insights (MDI), Multivariate Solutions, RECOLLECTIVE (Ramius Corporation), Reconnect Research, Research Now, SSI, Toluna, and Virtual Incentives all joined us at GreenBook in fielding this new GRIT CPR (Consumer Participation in Research) study in March of 2017.
• The groundbreaking study was conducted in 15 countries and 8 languages among 6,208 consumers via online, telephone, and mobile-only surveys

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Quotable Quotes :

• As an old school telephone and IVR researcher who thought the best days of those approaches were a decade in the past, I am thrilled to find out that I am wrong and that Scott and his team are innovating to make them an important part of the researcher toolbox again
• they might have found the magic bullet to make it (telephone research) not just relevant again, but perhaps even a game changer.
• Reconnect Research (has) truly randomized and representative sample of virtually the entire U.S. adult population.

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Quotable Quotes :

• (RICS) polling was the most accurate in measuring Democrat Hillary Clinton’s performance. She received 64.4 percent of the vote, and (RICS) poll…had her at 65 percent.It beat the results of polls from CBS News/YouGov and Quinnipiac. Of seven polls compared, (RICS) was tops. That’s impressive given there was not any post-survey weighting that happened. These were just the raw numbers.
• And it (RICS) allows pollsters to access cellphones automatically, because the surveyrespondents are the ones who made the initial call.

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Quotes :

• The key reason that people stay on the phone and don’t get annoyed is because they were the ones who initiated the call. They are already holding their phone, and had allocated time to talk anyway.
• Based on a Big Crunch review of Reconnect’s data, the company seems to have a strong case — their numbers are very much in line with the population overall. It seems that everybody is equally likely to dial a wrong number, or have a call get disconnected along the way.
• The chances of being disconnected from a phone call is basically random, and a better way of getting a typical sample of Americans than almost anything else you can think of — certainly better than the current robocall approach

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Quotable Quotes :

• Based on a Big Crunch review of (RICS) data…their numbers are very much in line with the population overall. It seems that everybody is equally likely to dial a wrong number, or have a call get disconnected along the way.

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Quotable Quotes:

• An interview with Scott Richards, CEO of Reconnect Research, discussing how MR can leverage misdialed, incomplete or disconnected inbound calls.
• The adoption curve is always, “This is risky,” and then, “This is new,” and then, “Oh wow, this really works.” Then it becomes industry standard. It’s exactly the same thing that happened with the Internet. Our job right now is to prove that this is something that can be relied on.

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