
April 22, 2019
Back to the Future: Why Cost-Effective, High Quality Research is Within our Grasp
By :Simon Chadwick
Publication:
Greenbook Blog
Quotable Quotes :
- Time to take our collective heads out of the sand and recognize that there are methods out there that cost-effectively and actively improve the quality and accuracy of research. One such method is Redirected Inbound Calling Sample (RICS).
- The average cooperation rate (For RICS) is 6 – 8% and the resulting sample the closest thing to DFRDD outbound phone research, with an accuracy of results to match.
September 15, 2018
Effect of Noise and Light on Sleep in New York City
By :New York City Department of Health and Mental Hygiene
Publication:
EPI Data Brief
Quotable Quotes :
- More than one third of New Yorkers (39% or an estimated 2,494,000 adults) had frequent noise-related sleep disturbances (sleep disturbed by noise three or more nights per week.
- Three in four New Yorkers with noise-related sleep disturbance also had difficulty concentrating due to poor sleep.


March 29, 2018
Facebook users join call for regulation, survey finds
By :Nick Wells
Publication:
CNBC
Quotable Quotes :
- Most Facebook users say they support some governmental regulation of the use and distribution of personal data on social media, according to a survey conducted exclusively for CNBC by Reconnect Research.
- I think people are basically optimistic,” said Scott Richards, CEO of Reconnect. “They’re optimistic that the company will do anything they need to get it right.
January 18, 2018
Football protests could hurt Super Bowl LII viewership
By :Jessica Golden | Nick Wells | Eric Chemi
Publication:
CNBC
Quotable Quotes :
- Roughly the same number of Americans plan to watch the Super Bowl this year as last year, according to a separate survey this week by Reconnect Research. The company conducted a telephone survey of Americans and found that 44 percent said they watched last year’s Super Bowl, and 43 percent said they plan to watch this year.
- Reconnect Research’s poll results are based on a telephone survey reaching 10,000 people living in the United States on Jan. 17, 2018. Respondents were randomly selected.


October 5, 2017
Most Americans are in the dark about their tax bill, but think Trump’s plan won’t help
By :Nick Wells | Eric Chemi
Publication:
CNBC “The Big Crunch”
Quotable Quotes :
- CNBC commissioned two different firms to run this analysis: Reconnect Research, which conducted a phone survey, and marketing company Fluent, which conducted an online poll. Each company asked slightly different questions, but the overall results matched up.
- when asked to guess which tax bracket they were in, people were off. About 60 percent of respondents to Reconnect’s poll said they pay “around 20 percent” or less of their income in taxes, but the facts show, most people pay a lot less.
- Reconnect’s poll was conducted by telephone on Oct. 2 and 3, 2017, among 1,004 adults in the U.S.
March 30, 2017
GRIT CPR REPORT 2017 Global Respondent Engagement Study
By :Leonard Murphy, Executive Editor & Producer, Greenbook
Publication:
GreenBook
Quotable Quotes :
- AYTM – Ask Your Target Market, Dalia, Focus Pointe Global, G3 Translate, GRBN, the Global Research Business Network, reportbook by IfaD, Lightspeed, Mobile Digital Insights (MDI), Multivariate Solutions, RECOLLECTIVE (Ramius Corporation), Reconnect Research, Research Now, SSI, Toluna, and Virtual Incentives all joined us at GreenBook in fielding this new GRIT CPR (Consumer Participation in Research) study in March of 2017.
- The groundbreaking study was conducted in 15 countries and 8 languages among 6,208 consumers via online, telephone, and mobile-only surveys


October 27, 2016
The Wall Street Journal
By :Ryan Knustson
Quotable Quotes: Pew and research firm RTI International now are analyzing the feasibility of Mr. Richards’ idea of inviting people to take a survey when they misdial telephone numbers or reach one that is unavailable because of some network glitch. Doing this seems to collect an evenly distributed sample that doesn’t require much weighting, said Karol Krotki, a senior research statistician at RTI.
September 5, 2016
Reconnect Research is Resurrecting Telephone Research in the Age of AI
By :Leonard Murphy, Executive Editor & Producer, Greenbook
Publication:
Greenbook Blog
Quotable Quotes :
- As an old school telephone and IVR researcher who thought the best days of those approaches were a decade in the past, I am thrilled to find out that I am wrong and that Scott and his team are innovating to make them an important part of the researcher toolbox again
- they might have found the magic bullet to make it (telephone research) not just relevant again, but perhaps even a game changer.
- Reconnect Research (has) truly randomized and representative sample of virtually the entire U.S. adult population.

April 12, 2016
Reconnect robodialing is helping presidential polls
By :Eric Chemi | Nick Wells
Publication:
CNBC “The Big Crunch” election Edition
Quotable Quotes :
- (RICS) polling was the most accurate in measuring Democrat Hillary Clinton’s performance. She received 64.4 percent of the vote, and (RICS) poll…had her at 65 percent.It beat the results of polls from CBS News/YouGov and Quinnipiac. Of seven polls compared, (RICS) was tops. That’s impressive given there was not any post-survey weighting that happened. These were just the raw numbers.
- And it (RICS) allows pollsters to access cellphones automatically, because the surveyrespondents are the ones who made the initial call.
November 9, 2015
New Twist on Robocalling: You Do the (Mis)Dialing, Then Take Survey
By :Eric Chemi, CNBC and Nicholas Wells, CNBC
Quotes :
- The key reason that people stay on the phone and don’t get annoyed is because they were the ones who initiated the call. They are already holding their phone, and had allocated time to talk anyway.
- Based on a Big Crunch review of Reconnect’s data, the company seems to have a strong case — their numbers are very much in line with the population overall. It seems that everybody is equally likely to dial a wrong number, or have a call get disconnected along the way.
- The chances of being disconnected from a phone call is basically random, and a better way of getting a typical sample of Americans than almost anything else you can think of — certainly better than the current robocall approach
