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How long does it take to complete 1,000 surveys?

A national ~20 question general population survey can take a single day to complete. We can also throttle the calls so we can complete surveys over multiple day parts and days of the week. For smaller geographic areas and lower incident rates we will provide an estimated field period based on our available inbound call volume.

Can RICS work with a call center to conduct long surveys?

Yes. RICS screens and transfers interested callers to live CATI interviewers.

RICS can save clients 50% compared to traditional outbound CATI because RICS is 5X as efficient.  With RICS, interviewers spend most of their time interviewing rather than making outbound calls to cell phones.  And RICS receives calls from mobile phones in a ratio that closely matches the percentage of mobile phones in American households.

Example: If you’re conducting a ~25 minute DFRDD survey with 1,000 completes.

  • Traditional outbound CATI interviewer may cost $87,500 (~3,500 hours x$25/hr).  This is an SPH* of ~0.29.
  • RICS screener to live CATI interviewer may cost $50,000 (~700 hours x $25/hr + RICS cost).  This is an  SPH of ~1.4 .

*Completed Surveys Per Hour per interviewer

With so many cell phone owners moving and keeping the same number, how does RICS know where the caller lives to conduct local surveys?

RICS receives the callers phone number (ANI) in the meta data and can make routing decisions based on city and state.  RICS also matches the ANI to the Local Exchange Routing Guide (LERG)*.  Let’s say we’re conducting a study in NY.  If the LERG data says that the call has a California ANI but is now registered to a carrier that uses a New York Central Office**, then RICS invites the caller to participate in the survey.  To be sure, RICS asks the caller to confirm that they live in NY.

*The Local Exchange Routing Guide (LERG) is a database managed by Telcordia which provides information regarding owned NPA-NXX at the block level. The LERG is updated monthly and highlights the call routing activity that occurs over the PSTN (Public Switched Telephone Network) by service providers.

**In telephone communication in the United States, a central office (CO) is an office in a locality to which subscriber home and business lines are connected on what is called a local loop. The central office has switching equipment that can switch calls locally or to long-distance carrier phone offices.

What approximate % of completes are from Cell Phones?

For completed surveys as of Q4 2018 ~52%-59% of our completes are from cell phones

How is the RICS Sample Calibrated?

  1. Treat the sampling mechanism as if it is a standard random sample.
  2. Create a sampling weight that is equal for all respondents and sums to the population.
  3. Calibrate to the marginal distribution of the population characteristics.

Does RICS provide Rewards?

Yes.  We provide and fulfill rewards.  We’re happy to recommend an appropriate incentive from Amazon gift cards to Discount Dining dollars.  When a person completes an IVR survey, they are given a passcode and website to redeem their reward.

What variable can you control in the the inbound call without asking the caller?

We receive the following meta data in the call and can allocate more or less calls to a survey based on these:

  1. Time of day (or night)
  2. Day of week
  3. Phone type (LL/Cell)
  4. Geography (Zip, City, State, County, Census Division) based on the phones Rate Center

How do you prevent callers that have already completed a survey or a screener from taking the survey again?

We block repeated same day attempts based on the caller’s phone number (ANI) for up to 24 hours, ending at midnight.  If someone called back the next day they would be able to take the survey, but we’d only use the data from the first survey that they took.  If we forward the call to a call center, then the call center can disqualify the caller based on the caller’s ANI.  We pass the ANI to the call center with the call.

How will you handle callers that do not have a caller ID (ANI)?

We typically allow callers without an ANI to take a national survey, especially if we has the callers zip code in the survey.  For those surveys that are either state restricted or phone type restricted (i.e. cell phones only) we block these calls. Less than ½ of our toll-free calls do not have an ANI so it’s not a real issue.

How does RICS allocate calls to surveys?

We allocate calls to surveys randomly based on a percentage allocation and/or a number generator that randomly chooses integers based on atmospheric noise.

Can you provide validated congressional district or state wide samples?

Yes. For a state, county, city or zip code, we use the metadata from the caller’s area code and prefix to route calls to the survey. Since zip codes overlap in congressional districts the caller would have to enter or say their city and zip code in the survey instrument.

Is IVR an option? What would the cost be for that?

Yes, using an IVR is an excellent option for up to about 35 questions. Pricing is based on the yield rate (calls/completes). The higher the yield the lower the cost per complete and vice-versa. The incident rate and quantity of completes both have an effect on the per complete rate. Once we understand your needs and see the survey instrument we will quote you a price.

How long does it take to get into the field using an IVR?

An IVR is faster to setup and complete surveys than using live agents. Plus, an IVR operates 24/7/365. Once the IVR script is approved we can have a survey live within a week. Depending upon the complexity of the survey instrument, it is possible to get an IVR survey live in a matter of hours.

How does the research survey process work?

The client sends us the survey instrument, target audience, field period, completes needed and any other pertinent information. We will provide an estimated cost and timeline. If both parties agree, then we sign an agreement and get started. To optimize the surveys accuracy and yield rate we’ll recommend several important details, such as voice talent, cadence, question placement and  wording.


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