Founder and Managing Partner, Cambiar, a leading advisor to market research firms. Former Chairman of the Insights Association
Editor-in-Chief of Research World,ESOMAR’s global magazine
For the last decade and a half, researchers have wrung their hands about sample quality while looking the other way when commissioning research. Well, now you don’t have to. Whether you are a social, opinion or market researcher, RICS is a sampling methodology that is more balanced and more accurate at its (very affordable) price point than anything else out there. What’s more, if you are after difficult to reach samples, such as the elderly or minorities, RICS is your method. It is truly “Back to the Future”.