Case Study - Reconnect Research

Don’t take our word for it!

RICS may be the most rigorously tested new research methodology, tested by the academic and social research community, since the advent of online. And the consensus is that RICS does what it says on the tin: where RICS is fit for purpose, it delivers better sample and more accurate results than online and traditional phone – and, we would add, at a price that is highly cost-effective.

Here are papers and videos deriving from all their research – not by us, but by the academics and social researchers who carried them out. See what the professionals have to say about RICS.

See RICS Demographics

April 9, 2019

Understanding what the Ordinary Person Feels About Virtually Anything

Presented to: SW Chapter of the Insights Association

Organization: Reconnect Research and RTI International

Presenters: Scott Richards, CEO of Reconnect Research and Burton Levine, Sr. Research Statistician

Select Findings:

RICS IVR data matched the population better than ABS and almost as well as outbound telephone.
Redirecting inbound calls is common place: 9% (5.4 million) toll free numbers are redirected.
RICS demographic profiles are similar to outbound probability CATI.

Standardized Calibration Adjustment Index (SCAI):

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RTI International Presentation:

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Full Webinar:

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May 19, 2018

Comparison Between RICS and Outbound Telephone Surveys

Presented to: AAPOR 73rd Annual Conference, Denver

Organization: RTI International

Researchers: Burton Levine, Sr. Research Statistician, Karol Krotki, PhD, Sr. Statistician

Select Findings:

RICS showed 3 years of highly consistent demographics and outcomes
RICS results are similar to DFRDD outbound calling

View Slides

May 18, 2018

Fit for Purpose Surveys in the Wake of a Natural Disaster: Examining the use of RICS after Hurricane Harvey

Presented to: AAPOR 73rd Annual Conference, Denver

Organization: Abt Associates

Researchers: David Roe, Research Design and Analytics, Stas Kolenikov, Principal Survey Scientist, Michael Link, PhD, VP Data Science, Faith Lewis, Dir. Research Mgmt. and Methods and Andrew Burkey, Sr. Statistical Analyst

Select Findings:

RICS was fast and cost effective in providing post disaster survey results (~1,000 completes in 1 ½ days).

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May 18, 2018

Examining Polling Accuracy and Representativeness Across Varying SurveyMethodologies with Simultaneously Collected Data

Presented to: AAPOR 73rd Annual Conference, Denver

Organization: Roanoke College Institute for Policy and Opinion Research

Researchers: David Taylor, PhD Chairperson Dept Math/Computer Science/Physics, Alice Kassens, PhD, Professor of Economic and Harry Wilson, PhD, Chairperson Director for Institute for Policy & Opinion Research

Select Findings:

RICS is over 50% less than the cost of CATI
RICS results are more similar to CATI than online surveys

View Slides

May 18, 2018

Redirected Inbound Call Sampling: A Fit for Purpose Nonprobability Sample Design (Poster Sessions)

Redirected Inbound Call Sampling: A Fit for Purpose Nonprobability Sample Design

Presented to: AAPOR 73rd Annual Conference, Denver

Organization: RTI International

Researchers: Burton Levine, Sr. Research Statistician, Karol Krotki, PhD, Sr. Statistician

Select Findings:

The RICS frame members matched the state residence of the population closely.
The demographics of the RICS respondents match the population almost as well as the BRFSS
Across 12 public health outcomes, the RICS estimates of proportions differ from the NHIS estimated by an average of 4.1%
The demographics of the RICS survey respondents between 9 p.m. and 9 a.m.(night owls) look a lot like the underrepresented populations from outbound telephone surveys
On select questions measurement bias observed due to the primacy effect

View Poster

May 17, 2018

Did it Work? Findings from a Flu Pilot Study Using Interactive Voice Response (IVR) and Live Interviewers

Presented to: AAPOR 73rd Annual Conference, Denver

Organization: NORC at the University of Chicago

Researchers: Vicki J. Pineau, Sr. Statistician, Benjamin Skalland, Sr. Statistician, and Gillian Lawrence, Research Director

Select Findings:

RICS can effectively screen callers and send those callers to live agents for longer interviews

View Slides

March 7, 2018

Redirected Inbound Call Sampling (RICS) An Example of Fit for Purpose Non-probability Sample Design

Presented to: Federal Committee on Statistical Methodologies (FCSM) Research and Policy Conference

Organization: RTI International

Researchers: Burton Levine, Sr. Research Statistician, Karol Krotki, PhD, Sr. Statistician

Select Findings:

The Unequal Weighting Effect (UWE) for RICS and the center for Decease Control Behavioral Risk Factor Surveillance Study (BRFSS) is similar (RICS=1.25 BRFSS=1.28)
Night Owls (10p-8a) are more male, younger, less white-NH and lower educated

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September 25, 2017

Redirected Inbound Call Sampling-An Example of Fit for Purpose Non-probability Sample Design

Redirected Inbound Call Sampling: A Fit for Purpose Nonprobability Sample Design (Poster Sessions)

Presented to: National Institute of Statistical Sciences/Washington Statistical Society (NISS/WSS) Workshop on Inference from Nonprobability Samples

Organization: Burton Levine, Sr. Research Statistician, Karol Krotki, PhD, Sr. Statistician

Select Findings:

Wireless calls = 55%
1 in 14 callers completed 27Q survey
Yield=7.5%, AAPOR3=8.87%
24% of respondents are night owls (10p – 8a)

View Slides

RICS Case Studies

Don’t take our word for it!

Understanding what the Ordinary Person Feels About Virtually Anything

Select Findings:

Comparison Between RICS and Outbound Telephone Surveys

Select Findings:

Fit for Purpose Surveys in the Wake of a Natural Disaster: Examining the use of RICS after Hurricane Harvey

Select Findings:

Examining Polling Accuracy and Representativeness Across Varying SurveyMethodologies with Simultaneously Collected Data

Select Findings:

Redirected Inbound Call Sampling: A Fit for Purpose Nonprobability Sample Design (Poster Sessions)

Redirected Inbound Call Sampling: A Fit for Purpose Nonprobability Sample Design

Select Findings:

Did it Work? Findings from a Flu Pilot Study Using Interactive Voice Response (IVR) and Live Interviewers

Select Findings:

Redirected Inbound Call Sampling (RICS) An Example of Fit for Purpose Non-probability Sample Design

Select Findings:

Redirected Inbound Call Sampling-An Example of Fit for Purpose Non-probability Sample Design

Redirected Inbound Call Sampling: A Fit for Purpose Nonprobability Sample Design (Poster Sessions)

Select Findings:

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