By :Simon Chadwick
Quotable Quotes :
- Time to take our collective heads out of the sand and recognize that there are methods out there that cost-effectively and actively improve the quality and accuracy of research. One such method is Redirected Inbound Calling Sample (RICS).
- The average cooperation rate (For RICS) is 6 – 8% and the resulting sample the closest thing to DFRDD outbound phone research, with an accuracy of results to match.