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Reconnect Research conducted a redirected inbound call sampling (RICS), telephone survey gauging attitudes on different groups of people in American with a specific focus on Antisemitism. It is interesting to note that while our survey found that 43% of people in America answered that antisemitism is a growing problem, only 9% have an unfavorable opinion of Jews.
When asked if you’d vote for a Jewish candidate, 14% were not likely. When asked if Israel has a right to exist,
83% of America either said yes or were unsure (57%-yes and 26%-unsure).
When asked about Jewish influence in the media, 11% answered that Jews have too much influence in the media.
While the focus of this study was antisemitism, we also asked for opinions about Christians, Muslims, atheists, immigrants, Black/AA & LGBTQ. When asked about their opinions, people in America answered that their least favored groups were atheists (28%), followed by immigrants from Mexico and South America (23%), and LGBTQ (21%).
Target Population: English-speaking adults aged 18 years or older, who are using the telephone to place a call. Data were gathered throughout the 24-hour day.
Field Period Dates: April 8 – 15, 2021.
Sample Sizes and Margins of Error: There was a total of 1465 completed responses. Given that these are non-probability samples, margins of sampling error (MOSE) are not reported or used in the analyses. However, for those who are curious, the MOSE for a simple random probability sample of 1465 adults, for a binary variable distributed 50/50, with a DEFT of 1.17, and with a 95% level of confidence, is approximately ± 3.1 percentage points.
Redirected inbound call sampling (RICS) is an emerging nonprobability telephone sampling methodology, created by Reconnect Research. With RICS, telephone calls to nonworking numbers are redirected for screening, recruitment, and data collection via interactive voice response (IVR). Data collection using RICS is a cost-effective fit-for-purpose solution.
Sampling Frame: The sampling frame for this survey is a set of phone calls (and the phone numbers from which the calls were placed and the persons who made them) in the United States that were placed during the days and nights of the field period, in which the call did not reach its intended party and was by happenstance redirected by the telephone service company handling the call to Reconnect Research. This generates a non-probability sample of the U.S. (see Levine et al., 2019). People not covered by this frame are those who did not place a call during the field period and those who placed a call, but their call reached the party they intended. People in the U.S. who placed a call during this time period that was handled by a telecom company other than the telecom company vendors contracted by Reconnect Research also are not covered by this frame. Thus, the vast majority of telephone calls placed in the U.S. during the field period were not covered by this frame.
Weighting: Weighting was carried out by using the demographic/background variables that were gathered in the questionnaire and comparing them to their population parameters for adults in the United States. The survey was balanced to approximate an adult population based on the Current Population Survey (CPS). The weighting variables include age, gender, race, educational attainment, Hispanic ethnicity, and Census region. An iterative process (raking) was used to bring the distribution of the variables used in line with Census (Current Population Survey) parameters. The square root of design effect √deff = (def t) associated with the weighting was 1.17.
Answer Options: For some questions, the order of the response options were reversed, so that each order was randomly assigned to any given respondent. For this report, all answers were normalized to Forward (FWD).
Future Research: In future research, we feel it would be very helpful to get context to peoples answers by asking why they feel the way that they feel. To do this we could ask respondents to speak their answers at the tone and our IVR both records and translates their response into text. We also feel that questions about people’s level of religiosity would be very helpful. If there is an interest in future studies, we plan to further refine the study and ideally conduct the research quarterly to track the changes over time.