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We are an experienced team of telecom professionals that invented a telephone research tool that helps solve two major research problems—Poor sample quality due to low response rates and the high cost of research.  We value honesty and transparency in our work and our relationships.  Our goal is to connect researchers to millions of people, many of whom may not currently participate in survey research.

Senior Management Team


Scott Richards is the CEO of Reconnect Research and the principal inventor of RICS. Over 20 years, he built and was the CEO of Dial800, a telecom company specializing in toll free call routing and tracking services. Scott believes that the best business relationships are built on a solid foundation of trust. When not working, which isn’t much, Scott loves exercising, biking and hiking with his wife of 33 years, learning, teaching marriage classes, and spending time with his children and grandchildren.

Scott Richards



Jerell Goodman is the Traffic Manager at Reconnect Research. With over 15 years of call center experience, Jerell is responsible for making sure our clients receive the correct volume, blend and balance of calls for each research survey. When Jerell is not directing call traffic, you can find him mountain biking, hanging by his pool, or spending time with his wife and daughter.

Jerell Goodman

Traffic Manager


Tracy Sernau is the Project Coordinator at Reconnect Research. She is responsible for on boarding new clients, building survey instruments, and managing the day to day tasks for clients and the entire Reconnect Research team. She the “glue” that holds the team together. When not working, you can find Tracy at the beach, the gym, or catching up with friends and family. If she’s not in LA, she is on a plane, train, or automobile traveling the world!

Tracy Sernau

Project Manager


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