News

Phone Surveys and Political Polls from Incomplete and Misdialed Calls Prove Potent in Political Polling, Says Wall Street Journal

Research methodology that can successfully (and accurately) complete thousands of phone surveys daily is another tool available for political campaigns this year, thanks to amenable survey subjects who don’t mind participating because they’re already on the phone.
Los Angeles-based Reconnect Research, a marketing research firm that polls those who misdial telephone numbers or reach one that is unavailable because of some network glitch, created that groundbreaking methodology…
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