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Phone Surveys and Political Polls from Incomplete and Misdialed Calls Prove Potent in Political Polling, Says Wall Street Journal

Research methodology that can successfully (and accurately) complete thousands of phone surveys daily is another tool available for political campaigns this year, thanks to amenable survey subjects who don’t mind participating because they’re already on the phone. Los Angeles-based Reconnect Research, a marketing research firm that polls those who misdial telephone numbers or reach one

Power at the polls: Reconnect Research methodology touted by Wall Street Journal

Read the article at WSJ | Download Article as PDF Reconnect Research made national news in October when the Wall Street Journal profiled the role of the industry pioneer in gathering accurate, meaningful data on this year’s candidates and political issues — and in effectively solving prevailing problems with other forms of voter research. Scott Richards

Reconnect Research (Los Angeles Business Journal, Jul 25 2016)

  As election season heats up, opinion polls are on everyone’s mind. Surveying the public’s views on any topic has always been a difficult process, plagued by labor-intensive phone banking and inaccurate samples of the population. But 3-year-old…read more…   GARRETT REIM Staff reporter Garrett Reim can be reached at greim@labusinessjournal.com or (323) 5495225, ext.

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