RICS is new survey research method for rapidly conducting low-cost telephone surveys of the general public or subgroups of the public (cf. Lavrakas, Benson, Blumberg, Buskirk, Cervantes Flores, et al., 2017).
The RICS sample is drawn from the ~1Bill incomplete and misdialed calls made each month in America (20 Billion worldwide) thus giving RICS more sample diversity than both online opt-in panels and outbound calling.
The RICS IVR plays a message inviting the caller to complete a survey and informs the caller that their call could not be completed and was redirected to a survey.
How Inbound Calling Surveys Work
The technology is complex, but the process is simple:
Use MIDI Calls™ for your Research
MIDI is an acronym for a misdialed, incomplete or disconnected call.
The caller entered one or more incorrect digits and therefore didn’t reach their intended party.
The caller received a busy signal, or due to technical difficulties, the call did not complete.
The caller called a phone number that is no longer in service.
A call that is initiated by the caller rather than the market research company.
MIDI Calls™ are a Triple Win
Until now no one benefited from MIDI calls™. The caller didn’t connect to their intended party and the carrier didn’t profit from the telephone traffic. Utilizing MIDI calls™ for research turns MIDI calls™ into a triple win.
- Consumers – A positive alternative to Robocalls, consumers can share their opinion, and get a reward.
- Carriers – Profit rather than lose from MIDI call™ telephone traffic.
- Researchers – Get quality data at a lower cost with faster data collection and analysis.
Speak With Us
Have a question about Reconnect Research, how our Inbound Calling Survey works, or would like to speak to someone at Reconnect?
Drop us a note or give us a call; we’re happy to answer all your questions.
Call us: 1-800-RECONNECT
Test Your Survey
Use our ETA process to successfully launch your next political poll or research project.
We’ll estimate the number of applicable respondents, launch a 10,000 call survey test, then deliver a comprehensive results report.Survey Inquiry Form